Nobody can control what you say. You can not control what others say. This has always been the case all that does is strengthen it internet.
But we are so used to a model (of "mass media" and the single dish) where someone decides what they say and what not, that the appearance of new model (the "mis- media "and information on demand) has caught us unawares. This new environment requires a shift in communication strategy . It is essential communicate from individuals, not from organizations.
Of course, this step means loss of control of what is said and how it is said. It is not possible and place the exact point, the perfect word in the press release .. and yet, so it is so powerful. Because each of us speaks for friends, relatives, colleagues, conveying the message in their own language and from the confidence generated in the day to day : in the office and park at the bar, in the association of love home. The message is transmitted virus from one person to another.
Build trust in "the image association" has always been the goal of corporate communications. But this is not generated banners, press releases and advertisements newspapers, but setting out our ideas, objectives and strategies to those around us. display as we . More blogs, less banners are needed.
