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power to tell our reality

newspapers can not live to tell news in a world in which we were late to almost everything.

Juan Luis Cebrian, El Pais, October 11, 2007
.
Some things are changing . Also the way we produce and consume information. Thanks to the Internet have access to almost all the voices of the same event. Considering also the emergence of free newspapers, it is easy to understand that traditional newspapers have huge challenges to face. Converted to survive.

So has understood the Country , and therefore seeks make the greatest conversion

since more than 30 years ago began his career.

How should newspapers deal with this renewal is a complex issue, but we can hazard a few keys from our information needs. In the medium term may arise at least 2 types of media:

Explorers: newspaper headlines, where the point is the mere incident, what happened.

In this model could now position the free (but with plenty of text "useless").
But who best represents the newspaper 20 words , because 20 is the number of words that should tell the news. This is an initiative recently launched by Paul Mancini

and Society the electronic seas, which are exploring a virgin field so-so now, as necessary.

Cartographers: newspapers of context, which makes a deeper reflection of what happened, where it provides opinion, therefore, subjective.

These papers not only presented the news, but the cook for the reader. A battery of the information analysts thoroughly examine and present their conclusions: which implies the event, why it happens. His job is a cartographer, mapping the field once the explorers have discovered.
This is undoubtedly the place where you intend to position the country, because in the words of its director

:

• A newspaper is, among other things, a view shared with his readers
Or, as have in

blog

renewal,
The Country
try: counting things differently, to go beyond declarations and pure information, provide context and meaning to what is said

Of course there will be more roles and actors, but it is our mission to discover. The important thing,

what we mean in this blog
• , is that have no means unique and the story of our reality . They know it.
know that we are storytellers

century. They know that this is the radical difference of this new phase and it must adapt to survive.

Now all we need to be aware of the power we have.
because not need anyone to narrate our reality.

We can do it ourselves.

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Newspapers and News: Chronicle of a divorce declaration of intent announced

The way we communicate in the digital age has changed a lot compared to the conventional ways that we had to do it. We
rethink some things .. and this is intended as a place to do just that. Rethink some things. Sometimes we'll post videos, sometimes write key ideas on communication strategy. Most simply try to look at the world in key digital media.

We are aware that we are not alone in facing the change .. or maybe the best to explain. But we learn by doing. And so emerges the first key idea

:

most qualified people to you do in your association are beyond the limits of the association

. never forget.

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When writing a post are showing an idea. Every time we put a link between words, we show an idea. Think of the 100 trillion times per day we visited the web. Showing an idea.

The website not only links information. The Web is connecting people. Persons sharing, collaborating, discussing, trading, ... need to rethink some things ...