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power to tell our reality

newspapers can not live to tell news in a world in which we were late to almost everything.

Juan Luis Cebrian, El Pais, October 11, 2007
.
Some things are changing . Also the way we produce and consume information. Thanks to the Internet have access to almost all the voices of the same event. Considering also the emergence of free newspapers, it is easy to understand that traditional newspapers have huge challenges to face. Converted to survive.

So has understood the Country , and therefore seeks make the greatest conversion

since more than 30 years ago began his career.

How should newspapers deal with this renewal is a complex issue, but we can hazard a few keys from our information needs. In the medium term may arise at least 2 types of media:

Explorers: newspaper headlines, where the point is the mere incident, what happened.

In this model could now position the free (but with plenty of text "useless").
But who best represents the newspaper 20 words , because 20 is the number of words that should tell the news. This is an initiative recently launched by Paul Mancini

and Society the electronic seas, which are exploring a virgin field so-so now, as necessary.

Cartographers: newspapers of context, which makes a deeper reflection of what happened, where it provides opinion, therefore, subjective.

These papers not only presented the news, but the cook for the reader. A battery of the information analysts thoroughly examine and present their conclusions: which implies the event, why it happens. His job is a cartographer, mapping the field once the explorers have discovered.
This is undoubtedly the place where you intend to position the country, because in the words of its director

:

• A newspaper is, among other things, a view shared with his readers
Or, as have in

blog

renewal,
The Country
try: counting things differently, to go beyond declarations and pure information, provide context and meaning to what is said

Of course there will be more roles and actors, but it is our mission to discover. The important thing,

what we mean in this blog
• , is that have no means unique and the story of our reality . They know it.
know that we are storytellers

century. They know that this is the radical difference of this new phase and it must adapt to survive.

Now all we need to be aware of the power we have.
because not need anyone to narrate our reality.

We can do it ourselves.