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The rational choice theory 2.

Once raised the theory of rational choice is critical when performing (a theory as economist and sociologist, I could not lose the opportunity to criticize his great simplicity).

The biggest mistake of rational choice theory is its great simplicity. Explains all human behavior as an estimate of costs / benefits in which the selfishness of all individuals at the end just maximizing the benefit of all. However .... this is so clearly not. Forget the theory of internal varibales personality, influencing very big mistake ... but above all to forget the social variables that influence barbara over us (the rational choice theory would fine for beings who do not live in society, but obviously this is not the case.)

This theory is not useful for a good social analysis. I will put examples: the first through the game elllos most famous, prisoner's dilemma.

prisoner's dilemma in the Nash equilibrium occurs when both prisoners betray the other. But in real life this is not at all well. What about the crimes that are carried in a group of people very close and very intimate? (Not to mention also that the gangs have a code "sacred" to remain silent and not to the tip). For example, if two brothers are arrested ... is denounce each other ... or probably his strategy would be to remain silent?

This theory in turn part of the requirement of equal information conditions (which may occur in a laboratory but not in society). Also as well have said there may be bias in reporting.

theory also ignores all the components of altruism, social solidarity, empathy, values \u200b\u200band personal convictions ...

Finally this theory has been criticized for not taking into account the social networks and links, as they can be decisive when making a decision.

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The rational choice theory. 1

The rational choice theory (much influenced by Adam Smith) is a version of the theory of exchange that has its origins in classical economic policy of the eighteenth century. The ideaes that social order is based on the personal benefits that individuals get through the cooperative exchange (hence a theory of exchange).

The figure of the homo economicus is essential to understand this theory. The resting subjects isa rational homo economicus, who has perfect information (this variable will be crucial in the audits of games), pursues its own interests, wants to maximize profits and reduce costs. Addition is an individual with ability to make choices that help you pursue your goals.

Therefore the rational choice theory focuses on the actors (the actors considered to have intentionality, ie, purposes and goals, preferences and values \u200b\u200b...).

This theory takes into account some variables: resource scarcity, opportunity costs, social institutions that constrain individual actions and the amount of information.

Well, continue the post shortly.

I hope you like it.

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The McDonaldization of society. Tribe


This concept was developed by sociologist G. Ritzer (famous among other things their manuals of sociology).

By way of introduction should be noted that in most parts of the world can find a McDonald, however, the strangest thing is that they are distributed in the most unusual places but the hamburgers they serve are equal anywhere on the globe.

most interesting to note is the principles that drive this chain (consistent with the principles of capitalism more purr) are spreading to other areas of life and throughout the world. We could say that our culture is McDonalizando: travel on package tours, we bought the toys in large areas as it could be Toys "R" us, face to face communication is losing ground ...

The McDonaldization operates in 4 areas. Efficiency

Ray Kroc (marketing manager of the company) was proposed to serve the burger, soda and chips in less than 50 seconds ... also the customers clean their trays porpios this cost saving to the company. Calculation

The first expresses manule made it clear that the burger must have weighed 45.5 g, about 10cm in size, fat content 19%, potatoes have a thickness of 7 mm ... The interesting thing is to check as everything has been mass produced and taken into account even the smallest detail. But only this, but many things that surround us in our daily lives follow these principles (gradually loses control of their own actions and following guidelines are increasingly standardized).

uniformity and predictability You can enter a McDonald's in Madrid and Macao, and be sure you will eat the same burger (this is achieved by applying a highly detailed system that leaves nothing to chance and where there is no place improvisation.

Automatización.Para eliminate unforeseen McDonald instructs its employees and machines becomes almost follow a protocol. what do you want? what type of soda? normal or deluxe potatoes? medium or large? ... Besides the drink dispensadoresde have a sensor that stops working when full refresh jar or box keys are pictures of the products ... all that was done in order to avoid human error because machines are more effective than the latter. Whatis siemrpe may be replaced to humans by a machine and when it can be so trying to "maquinificar" the human.