This concept was developed by sociologist G. Ritzer (famous among other things their manuals of sociology).
By way of introduction should be noted that in most parts of the world can find a McDonald, however, the strangest thing is that they are distributed in the most unusual places but the hamburgers they serve are equal anywhere on the globe.
most interesting to note is the principles that drive this chain (consistent with the principles of capitalism more purr) are spreading to other areas of life and throughout the world. We could say that our culture is McDonalizando: travel on package tours, we bought the toys in large areas as it could be Toys "R" us, face to face communication is losing ground ...
The McDonaldization operates in 4 areas. Efficiency
Ray Kroc (marketing manager of the company) was proposed to serve the burger, soda and chips in less than 50 seconds ... also the customers clean their trays porpios this cost saving to the company. Calculation
The first expresses manule made it clear that the burger must have weighed 45.5 g, about 10cm in size, fat content 19%, potatoes have a thickness of 7 mm ... The interesting thing is to check as everything has been mass produced and taken into account even the smallest detail. But only this, but many things that surround us in our daily lives follow these principles (gradually loses control of their own actions and following guidelines are increasingly standardized).
uniformity and predictability You can enter a McDonald's in Madrid and Macao, and be sure you will eat the same burger (this is achieved by applying a highly detailed system that leaves nothing to chance and where there is no place improvisation.
Automatización.Para eliminate unforeseen McDonald instructs its employees and machines becomes almost follow a protocol. what do you want? what type of soda? normal or deluxe potatoes? medium or large? ... Besides the drink dispensadoresde have a sensor that stops working when full refresh jar or box keys are pictures of the products ... all that was done in order to avoid human error because machines are more effective than the latter. Whatis siemrpe may be replaced to humans by a machine and when it can be so trying to "maquinificar" the human.
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